Let Our Team Of Expert Problem Solvers Get To Work For You, Right Now.
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At Thomas J. Lyon & Associates, we know that a crisis doesn't wait for a convenient moment—it strikes swiftly, often catching even the most prepared off guard. Imagine the headlines flashing your name or your company's brand, casting shadows over years of hard-earned reputation. In these critical moments, you don't just need a consultant; you need a steadfast ally who will stand by your side every step of the way.
We specialize exclusively in crisis communications, crisis management, and crisis public relations because we believe that navigating turbulent times requires focused expertise. Our seasoned team dives deep into the heart of the issue, crafting bespoke strategies that not only address the immediate challenges but also pave the way for a resilient future.
With a commitment to absolute discretion and unwavering integrity, we transform daunting obstacles into opportunities for renewal and growth. Let us be the calm amidst the storm, the guiding light that leads you safely through.
When the stakes are highest and every moment counts, Thomas J. Lyon & Associates is here to ensure you're not just surviving the crisis—but emerging stronger than ever.
Inquiry
Contact our office 24/7 to explain the problem. We'll help stabilize the situation on your very first call to us before deploying our team (remotely or with a physical presence wherever you need us to be) to begin developing a comprehensive plan.
Engagement
Our team of experts meets with you, establishes dives deep into the situation - assessing, analyzing, strategizing, and executing a plan designed to achieve the best possible outcome. Then, we'll either assist you in executing the plan - or execute it for you, providing support the entire time.
Follow Through
After things calm down a bit, we'll be available to support you and your team as you navigate the longer term effects of the crisis. We'll be available to you, 24/7, whever you need ut.
Ready To Get Started?
At Thomas J. Lyon & Associates, we specialize in managing and mitigating crises to protect our clients’ reputations and restore trust. Our team brings years of experience working with public-facing organizations and understands the urgency and sensitivity required to handle incidents that can escalate rapidly in today’s environment. We provide immediate, strategic support to assess the situation, manage public response, and guide internal communications. Our approach ensures every move is calculated to reduce risk and control the narrative, so you can confidently address the crisis and maintain your integrity.
We offer comprehensive services designed to address each stage of a crisis, beginning with the development of tailored messaging for press and public statements that align with your organization’s values. Our team also coordinates with your internal leaders to establish consistent messaging, helping your team communicate with confidence and transparency. This way, you stay in control of the message, even as external pressures arise. We work collaboratively, ensuring all communication is cohesive, clear, and empathetic to resonate with your community and stakeholders.
Beyond immediate response management, Thomas J. Lyon & Associates focuses on long-term strategies to repair and reinforce your organization’s reputation. Our post-crisis support includes media engagement, strategic planning, and targeted community outreach to rebuild trust. We also conduct training to equip your leaders and team members with crisis-handling skills, strengthening your organization’s resilience and readiness. With Thomas J. Lyon & Associates, you’re not only navigating the current crisis; you’re setting up a stronger foundation for the future.
Stop Worrying. You're In The Right Place.
Call Now: 1-888-784-8155
Call 24/7: 1-888-784-8155
When you reach out, we connect you with a team member immediately or within the hour. In this initial call, we’ll dive into the issue you're facing, offer some initial actionable steps to address it right away, and outline the process for becoming a Client. Once you join us as a Client, our specialists promptly mobilize, whether virtually, on-site, or at another key location. In most cases, our team begins making meaningful progress within 60 minutes of you becoming a Client.
Absolutely. Initial calls are fully confidential, allowing you to share openly with complete assurance. To protect our clients and potential clients, we’ll begin the call with clear instructions to ensure secure communication and may ask very specific questions to guide the discussion safely. We ask for full details and honesty and we will guide the conversation to protect your privacy while gathering the information we need. Once you become a Client, we provide a secure communications platform where deeper conversations can occur, where in-depth information can be shared, and an NDA is signed by all parties as part of our onboarding process.
We’re here to help you navigate any high-stakes situation. From attacks on your integrity, leaks of confidential information, and public scandals to employee disputes, smear campaigns, or reputational crises—our team is prepared to take action. We also manage issues involving political rivals, corporate competitors, media scrutiny, or social media crises that impact your brand and trustworthiness. No matter the challenge, we provide discreet, effective strategies to restore stability, safeguard your reputation, and keep you moving forward with confidence.
How much does working with you cost?
When a crisis hits, immediate, expert support is essential. Our team provides tailored services designed to offer critical guidance when you need it most, with costs varying based on the situation, impact, and urgency.
For urgent remote support, we initiate with a rapid-response solution that includes a focused strategy session with our team to assess your needs and develop a customized, actionable crisis management plan. This plan outlines prioritized steps and clear guidelines for stabilizing the situation. Our team remains available throughout the crisis to provide insights, answer questions, and ensure smooth implementation as you take action.
For crises requiring direct, on-the-ground support, our specialists can be mobilized quickly, with teams in place as soon as 8 hours, either on-site at your location, a secure neutral site, or one of our offices. We handle every tactical element of your crisis response, including media relations, stakeholder coordination, and real-time execution to resolve issues as they arise. Acting as your primary point of contact, we ensure controlled messaging and representation with all external parties while guiding your organization through to stability.
In cases of financial hardship or for causes that align with our mission, we may offer reduced fees or pro bono support. Our objective is to provide expert, reliable crisis management that not only addresses the immediate challenge but also safeguards your long-term stability and interests.
How do I become a Client?
Becoming a client is straightforward, and we’re available to start the process 24/7. Begin by calling us anytime.
During this initial secure conversation, we’ll gather essential details about your situation, ensuring confidentiality and a protected discussion. This first call helps us understand the basics of your crisis and assess if we’re the right fit, as we’re able to help most clients, but some situations are beyond our scope.
If we determine we can help, we’ll promptly email you a digital services agreement along with payment instructions. The agreement can be signed digitally from your phone, tablet, or computer, allowing for a seamless and quick process. Once the signed agreement and payment are received, we immediately contact you to discuss the first actionable steps while preparing to deploy our team. In many cases, we can provide critical, actionable guidance within 60 minutes of receiving the agreement and payment, enabling you to make immediate progress on managing the crisis.
Our commitment is to deliver rapid, effective support from the moment you engage us, protecting your interests and establishing a clear path to stability.
Thomas Lyon is a recognized authority in crisis management, known for his strategic brilliance, resilience, and unmatched discretion. Due to the confidential nature of his work, his most remarkable successes remain behind the scenes, unseen by the public and resolved long before they reach the spotlight. For Thomas, true success means you’ve never heard of his best cases — and that’s exactly how he intends it.
Raised in the pastoral landscapes of Western New York, Thomas developed an early appreciation for bold thinking and high-stakes problem-solving. An accomplished social engineer and revered communicator, he possesses a rare ability to anticipate human behavior and craft solutions that resonate deeply with clients and stakeholders alike. Thomas’s journey into crisis management hasn’t been without its daring chapters. An ambitious self-starter with a natural knack for navigating complex situations, he once faced a high-stakes legal challenge after practicing law without a license. The experience, which captured significant media attention, ultimately offered him unique insights into high-pressure environments and the intricacies of the legal system. Rather than defining him, this chapter fueled his career, giving him an extraordinary ability to protect and advocate for his clients through an empathetic and skilled lens.
Thomas’s background is as diverse as it is powerful. With degrees from SUNY and Rochester Institute of Technology, his expertise spans operations, CIS/MIS, and marketing. He has held senior roles in major organizations including Sallie Mae, the U.S. Department of Education, The Walt Disney Company, Choice Hotels International, Six Flags, and Global Medical Response. Each role enriched his understanding of complex operational landscapes and gave him a holistic approach to crisis management. By integrating data-driven strategies and advanced communication techniques, Thomas brings a pragmatic, results-focused approach to every challenge.
Beyond his client work, Thomas is a sought-after public speaker, trainer, and mentor. Known for his unassuming command of any room, he speaks on topics ranging from crisis management to strategic communications, capturing audiences with his insight and authenticity. As an advocate for new entrepreneurs and emerging business leaders, Thomas dedicates time to guiding others through his work with the National MS Society, the American Cancer Society, and as a mentor for the Wyoming County Fast Track and Business Accelerator Academy. His recent book, The 20/20 Principle: Seeing Success Clearly (available on Amazon), captures the guiding principles and strategic insights he has developed over a distinguished career, offering readers a blueprint for navigating the complexities of business and personal success.
Whether he’s helping clients defuse high-stakes situations or sharing his knowledge with future leaders, Thomas approaches every opportunity with integrity and purpose. His talent for social engineering and communication, combined with his depth of experience, makes him an indispensable ally in any crisis. When not immersed in the demands of his work, Thomas finds inspiration through travel, live music, and theater, continually seeking new experiences to enrich his approach to crisis management. His life and career are a testament to the power of vision, adaptability, and unwavering resolve, with his family and community offering steadfast support on his journey.
Born and raised in the picturesque region of Biliran in the Philippines, Claire Lyon brings a unique blend of international experience and insightful strategy to Thomas J. Lyon & Associates.
Armed with a degree in Marketing from the University of Makati (Philippines,) Claire began her career with some of the most influential companies in Asia, including Avon Cosmetics, Ayala Land, Federal Land, Bench Apparel Company, and SM Development Corporation (SMDC). These early career experiences with global powerhouses shaped her into an expert in high-stakes, high-impact business consulting.
Claire’s career spans over a decade, with expertise across real estate, international property law, and Southeast Asian/Pacific real estate transactions, providing her with a nuanced understanding of the complexities within these markets.
This diverse background has made her a formidable force in crisis management, allowing her to anticipate client needs and provide strategic guidance under pressure. Based now in New York, Claire leverages her deep knowledge and pragmatic approach to help our clients navigate challenging PR crises, turning potential setbacks into opportunities for growth and positive visibility.
Claire’s strengths lie not only in her mastery of public relations but also in her capacity to connect with clients on a personal level, offering empathy and decisive guidance during times of crisis. Her extensive experience in marketing and crisis management helps clients of Thomas J. Lyon & Associates achieve and exceed their strategic objectives, even in the most challenging situations.
Outside the office, Claire is an avid traveler and adventurer, continually seeking new perspectives and ideas. These experiences contribute to her innovative approach, which she brings back to the Thomas J. Lyon & Associates team, further enriching the firm’s commitment to excellence and resilience.
Licensed attorney in the Commonwealth of Virginia; admitted to practice before the United States Tax Court
Currently an LL.M. candidate at Georgetown University Law Center
Earned his Juris Doctorate from Liberty University School of Law in 2024, serving as President of the Intellectual Property Clinic and Treasurer of the Blockchain Legal Society
Completed a State and Local Taxation externship at KPMG, LLP, in the Washington National Tax Office; interned at PragerU, engaging in political discourse and conservative thought leadership
Holds a Bachelor of Arts in Political Science from the University at Buffalo (2020); active member of the Christian Legal Society and the Federalist Society
Currently serves as a Strategy Associate at Thomas J. Lyon & Associates, leveraging his legal knowledge and strategic insight to assist clients; resides in the Washington, D.C. area with his wife and children
Graduated with a Bachelor's degree in Business Administration from UC Berkeley's Haas School of Business in 2023
Interned at Boeing in the Aerospace Division, coordinating complex schedules and cross-departmental communication
Interned at Hogan Lovells in Washington, D.C., supporting senior executives with confidential communications and event planning
Comes from a family with a strong military background, including several prominent figures; excelled on the ASVAB but chose a career in the private sector
Currently serves as Operations Associate at Thomas J. Lyon & Associates, supporting clients and staff with logistics and operational coordination
Resides in a high-rise apartment in New York City; dedicated to service and efficiency, passionate about helping clients navigate challenging circumstances with discretion and integrity
Has extensive experience in tactical operations and strategic planning, utilizing street-smart insights to navigate complex situations effectively
Successfully transitioned from challenging beginnings to become a seasoned entrepreneur with multiple business ventures across various industries
Specializes in intelligence gathering, psychological operations (psy ops), social engineering, and effective communication strategies to influence outcomes
Possesses strong abilities in risk assessment, strategic influence, reconnaissance, and operational logistics, enhancing crisis management efforts
Maintains an extensive network of contacts nationwide, providing valuable resources and connections to support client needs
Serves as a Strategic Operations Specialist at Thomas J. Lyon & Associates, traveling across the country to meet client demands while calling Aventura, Florida home; dedicated to helping clients overcome challenges with innovative solutions and unwavering integrity
Graduated from MIT with a Bachelor's degree in Data Science and Analytics at the age of 19, showcasing exceptional academic talent and a passion for data-driven solutions
Interned at PwC, where she contributed to data-driven optimization projects for Fortune 500 companies, assisting in enhancing business processes and operational efficiency
Interned at Booz Allen Hamilton, focusing on cybersecurity analytics and algorithm development, gaining valuable experience in detecting and preventing cyber threats
Specializes in data procurement, processing, and visualization at Thomas J. Lyon & Associates, transforming complex datasets into actionable insights and visually compelling presentations for the team
Lives in Austin, Texas, with her boyfriend and their cat; actively involved in the local tech scene, attending data science meetups and workshops to stay current with industry trends
Serves as a Data Analyst and Information Specialist at Thomas J. Lyon & Associates, providing critical information that enables strategic decision-making in high-pressure crisis situations
Graduated with a BFA in Graphic Design from the University at Buffalo, combining expertise in design and technology
Passionate about learning and staying current with technological advancements to provide superior service
Serves as a Communications Specialist at Thomas J. Lyon & Associates, crafting messages that produce desired results
Originally from upstate New York; moved to Orange County, California, in 2017 and now lives there with her husband
Shares a long-standing connection with Thomas Lyon, having met while working at an amusement park in their early years
Has a unique ability to translate complex ideas into visually engaging content, instrumental in achieving positive outcomes during crisis situations
Holds a Bachelor of Science from Syracuse University and a Master's degree in Global Development from Cornell University (2025)
Over a decade of experience in business development and management, with a keen aptitude for finance and forensic accounting
Specialized in addressing the impacts of incarceration on individuals, families, and communities, aiming to break the cycle of poverty and justice system involvement
Dedicated to implementing personal development programs and curricula for economically and educationally disadvantaged individuals across the U.S. and globally
Serves as a Strategy Associate at Thomas J. Lyon & Associates, leveraging analytical skills to develop innovative strategies for clients facing complex crises
Resides in Rochester, NY; committed to helping clients navigate challenging situations with strategic insight and integrity
A city government agency faced a major public backlash after an internal report detailing systemic workplace discrimination was leaked to the media. The situation escalated as multiple advocacy groups and community leaders began demanding transparency and immediate reforms. Thomas J. Lyon & Associates was brought in to manage the crisis, developing a tailored response plan to control the narrative and restore public trust. We began by guiding the agency’s leadership through a carefully designed communication strategy, including honest, transparent messaging that addressed the issues openly. Our team worked alongside the agency to draft a detailed action plan and implemented internal policy reviews and diversity training.
Our approach helped the agency establish credibility with the community, shifting the conversation from reactionary to proactive change. By taking accountability early and working closely with community stakeholders, the agency was able to regain public trust and demonstrate a commitment to ongoing improvement. The end result was a significant decrease in public scrutiny, an improved internal culture, and a new foundation of trust within the community.
The Centers For COVID Control, a for-profit group that set up rapid testing labs across the United States, faced an enormous scandal when an investigation revealed that many of its testing sites were allegedly issuing false COVID-19 results. This revelation put the organization under immediate government scrutiny and public outrage. Thomas J. Lyon & Associates stepped in to manage the crisis, crafting a multi-tiered response strategy focused on transparency, corrective action, and regulatory compliance. Our team worked closely with the organization to publicly acknowledge the issue and announce a comprehensive internal review. Additionally, we helped establish partnerships with certified labs to rebuild the credibility of their testing results.
This swift, decisive action helped stabilize the company’s operations and reduced the fallout from public and regulatory bodies. The organization implemented improved quality control measures and established strict oversight protocols to ensure reliable testing. As a result, The Centers For COVID Control managed to retain a portion of its client base and reposition itself as a trusted service provider, demonstrating a renewed commitment to public health and safety amidst the crisis.
A well-known retail chain found itself in the spotlight when a supplier scandal exposed unethical labor practices that conflicted with the brand’s values. The issue quickly went viral, with media coverage and customer outrage growing by the hour. Thomas J. Lyon & Associates stepped in to provide immediate crisis support, devising a comprehensive media and communications plan. We worked with the brand’s leadership to craft a sincere public response, taking accountability and outlining corrective actions to address the supply chain issues. Additionally, we helped them establish new supplier policies, ethical audits, and transparency initiatives to align with their values.
This strategic approach allowed the company to pivot the narrative from damage control to a stance of positive change. By demonstrating swift action, the brand re-established itself as a leader in ethical business practices, maintaining its customer base and protecting its reputation. In the end, the company’s commitment to integrity led to a successful crisis resolution and an increased level of trust among its consumers.
An educational institution’s reputation was at risk when an employee was accused of misconduct in a widely publicized incident. The institution’s leadership was concerned about student and community backlash, as well as potential legal implications. Thomas J. Lyon & Associates was engaged to provide expert guidance on handling the complex communications needs. We developed a sensitive but firm messaging approach that prioritized the safety and well-being of students and staff, while also protecting the legal standing of the institution. Additionally, we implemented an internal investigation process and created an open line of communication with key stakeholders, including parents and local media.
Our strategy helped contain the immediate impact and avoid media sensationalism by focusing on transparency and accountability. The institution’s commitment to thorough investigation and community engagement eased tensions and assured stakeholders of their commitment to a safe environment. Ultimately, the organization emerged with a stronger reputation for responsibility, gaining back the trust of parents and the broader community.
A state politician’s career was in jeopardy after a scandal erupted involving allegations of extramarital affairs, substance misuse, and misappropriation of public funds. The media frenzy and public backlash were immediate, with widespread calls for resignation. The politician turned to Thomas J. Lyon & Associates to manage the crisis, protect his reputation, and navigate the legal and public relations challenges. We worked quickly to design a multifaceted crisis response plan, focusing first on accountability and transparency. Our team advised the politician to publicly acknowledge his mistakes, express genuine remorse, and commit to seeking professional help. Additionally, we coordinated with legal advisors to ensure compliance with ongoing investigations while preparing statements that addressed each accusation without compromising the legal process.
This approach helped the politician regain a degree of public trust, positioning him as someone taking full responsibility and dedicated to making amends. Over time, as he followed through with visible corrective actions—such as reimbursing misused funds and undergoing counseling—public opinion began to shift. While his image was not fully restored, the approach mitigated the scandal’s impact, allowing him to retain the support of key constituents and continue serving with a renewed focus on transparency and reform. Ultimately, the crisis strategy helped him weather the scandal while fostering an image of resilience and responsibility, transforming what could have been a career-ending situation into an opportunity for personal and professional growth.
At Thomas J. Lyon & Associates, we are so confident in our skills and abilities that we offer a 100% Satisfaction Guarantee: If we do not help you achieve the specific, agreed-upon objectives within the established timeframe, we will continue to provide support for your situation at no additional cost until those objectives are met. Our commitment is to deliver measurable results that meet or exceed your expectations, ensuring you receive the highest level of service in navigating your crisis.
Courage In Risk Taking
We believe that calculated risk-taking drives meaningful change. At Thomas J. Lyon & Associates, we encourage bold decisions, knowing that true progress requires stepping out of comfort zones. Our team assesses each situation with precision and a willingness to take the smart risks necessary to achieve results, showing our clients what’s possible when courage meets strategy.
Transparency Through the "Why"
Understanding the "why" behind our actions strengthens trust and commitment. We believe in fully explaining our approach to clients, team members, and partners, aligning everyone with the mission and goals of each project. By sharing the rationale behind every strategy, we empower informed decision-making and foster clarity at every step.
Relentless Advocacy
When our clients face challenges, we fight hard on their behalf. Our team approaches each task with unwavering dedication, advocating fiercely for what’s right and pushing through obstacles. We recognize that real success demands resilience, and we bring that drive to every client, every project, and every action we take.
Commitment to Integrity
Doing the right thing is non-negotiable. Integrity is our foundation, guiding every decision and defining our actions. At Thomas J. Lyon & Associates, we are committed to upholding ethical standards, defending what’s right even when faced with adversity, and empowering our clients to stand on the same solid ground.
Interested In Working With Us?
We're Looking For Risk Takers Who "Get It."
Send Your Resume & Cover Letter To [email protected].
Then, Be Ready. If We Like You, We'll Come Find You.